Saturday, October 14, 2006

How to Sell Your House Faster With Home Staging

Home stagers are interior designers who dress homes to make them more appealing to potential buyers. The goal is to make rooms look brighter and larger, depersonalize the space, and have it appear move-in friendly. In a competitive Housing Market, Ottawa Home Sellers need an edge. A professional stager can help secure a sale faster and for a better price.

It’s a marketing tool. People are emotionally tied to their home and can't look at them objectively. Staging is not decorating; decorating is personalizing, and staging is depersonalizing.

Homes listed without staging spent an average 4.5 months on the market while staged homes were on the market less than 1.5 months. Staged homes tend to fetch a selling price of 3 % more than un-staged homes.

When people sell a car, they get it serviced and detailed and sell it for a depreciated price. With a home, people want a profit yet they don’t bother to clean before a house showing.

Home staging doesn’t have to be expensive. The rate is calculated on the house size, how cluttered the home is, and its location.

Following an initial consultation, a staging can be done in a day. In the consultation the homeowner is advised about issues that must be addressed prior to staging, such as painting and landscaping. While in most cases, the families will stay in the home following a staging, there are some staging companies that will move inhabitants out temporarily until bids come in—some even move in a "model" family.
In most cases you won’t have to spend money on new furniture.

Home Staging Tips:
  • Do a thorough cleaning, or hire a professional cleaner;
  • Pack away personal collections and memorabilia. Use the basketball rule: anything smaller than a basketball should be put away;
  • Rearrange furniture to make rooms seem more spacious and to provide better flow;
  • Repaint walls neutral colors—off-white, etc;
  • Look at your home as a buyer would.


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